Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses by
Steve O'Leary and Kim Sheehan (Hardcover -
Mar 30, 2008). Praeger Publishers (March 30, 2008).
This book gives the small business owner the
"personal touch" tools that a small business needs. It is the perfect solution
to the problem of how to compete with the "Big Boys. More information
Entrepreneurial Marketing: The Growth of Small Firms
in the New Economic Era by Bjorn
Bjerke and Claes Hultman (Hardcover - Nov 2002). Edward Elgar Pub (November 2002).
The cornerstones of the book’s thesis are
core aspects of knowledge, change, understanding, marketing behaviour and
entrepreneurship, in the context of small firms. More information
Guerilla Marketing Weapons: 100 Affordable Marketing
Methods for Maximizing Profits from Your Small Business by Jay
Conrad Levinson (Audio CD - April 2, 2007). Blackstone Audio Inc.; Unabridged edition
(April 2, 2007).
This very practical guide should be consulted
by both practitioners and students of business. More information
Impact of E-commerce
on Consumers And Small Firms by
Salvatore Zappala and Colin Gray (Hardcover
- Nov 24, 2006). Ashgate Publishing (November 24, 2006). More information
Marketing and
Entrepreneurship in SME's: An Innovative Approach by David Carson (Paperback - Jun 17, 2002). Prentice Hall; 1
edition (June 17, 2002).
The primary thrust of the text is on adapting
traditional marketing tools appropriate for various situations in Small and Medium
Enterprises. To that end, the text approaches both the concepts of marketing and
entrepreneurship at the same time and uses accepted and established marketing theories as
a foundation of the text. More information
Marketing Your
Consulting Services : A Business of Consulting Resource by Elaine Biech (Hardcover - May 22, 2003). Pfeiffer (May 22,
2003).
Marketing Your Consulting Services is a
complete how-to guide that will help you develop and implement a dynamic marketing plan
that will make your consulting business more visible to clients and more competitive in
the marketplace. More information
Rethinking Marketing:
The Entrepreneurial Imperative (Entrepreneurship Series)
by Minet Schindehutte, Leyland
Pitt, and Michael Morris (Paperback - Jan
12, 2008). Prentice Hall; 1 edition (January 12, 2008).
This book rethinks the
basic building blocks of marketing with an entrepreneurial perspective. For entrepreneurs
looking to make sense of the many new contributions that have redefined marketing. More information
Seal the Deal: The Essential
Mindsets for Growing Your Professional Services Business by Suzi Pomerantz / Innovative
Leadership International (Paperback - Sep
1, 2006). HRD Press, Inc. (September 1, 2006).
Seal the Deal is a cogent,
coherent and comprehensive approach to business development. More information
Small Business
Marketing Management by Ian
Chaston and Terry Mangles (Paperback -
Sep 6, 2002). Palgrave Macmillan (September 6, 2002).
Small Business Marketing Management is designed to demonstrate how small firm
performance is impacted by effective marketing. The text uses both published research and
'real world' case studies to coverthe key aspects of the small business marketing process.
It provides realistic, validated-through-research management models and theories
concerning the realities of small business marketing to show how marketing can be used to
enhance small firm performance. More information
Small Business Websites That Work: Get Online to
Grow Your Company by Sean McManus (Paperback - Oct 2001). Financial
Times Management (October 2001). More information
The Entrepreneur's
Guide to Marketing (The Entrepreneur's
Guide) by Robert F. Everett (Hardcover - Nov 30, 2008). Praeger Publishers
(November 30, 2008).
Everett first destroys marketing myths: -Marketing is
difficult and needs to be done by professionals. -Good marketing has to be expensive.
-Marketing skills require extensive training -Marketing requires a great deal of
"creativity." These myths have spawned a multi-billion dollar industry
consisting of advertising agencies, public relations firms, marketing consultants, and
academic marketing programs in business schools. But as this book shows, marketing is a
simple process that anyone can master--and that entrepreneurs must master if they are to
succeed. More information
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