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MANAGING THE GLOBAL PURCHASING
BUSINESS
VII. Managing the Global
Purchasing Business
Managing global purchasing is
basically managing supplier relationships and managing supplier relationships is a
critical component of an effective purchasing operation.
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The trend in business is leading
toward a reduction in the number of suppliers reinforcing the need to select quality
suppliers and develop and maintain strong relationships with them. And in dealing with
business people in other countries, it is important to be sensitive to local business
practices and etiquette, negotiating and entertainment styles, as well as the cultural
influences on the business environment.
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VII.1.
Managing the Relationships
If there is one word which
represents the basis for successful relationships in global purchasing, that word would be
"TRUST".
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Trust is the foundation and key to
effective customer-supplier relationships. Trust is the foundation and key to effective
customer-supplier relationships. But, "trust" unlike expression such as
"cooperative supplier relationships" which can be based and measured by a number
of practical and quantifiable criteria, "trust" is a philosophical idea.
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To translate "trust"
from a philosophy into workable set of practices and action, it requires three components
- according to Timothy Laseter, vice president of Booz-Allen, and Hamilton in New York:
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MUTUAL DEPENDENCY: "This occurs when both parties understand that cooperation is
necessary for each company to succeed."
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AMBITIOUS GOAL: Alone, mutual
dependency can lead to stagnation but common goals drive both sides to achieve the best
they can from the relationship. A company might begin with the philosophy that suppliers
should be as profitable as their customers, resulting in win-win negotiations,
shared-savings programs, and incentives for superior performance.
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KNOWLEDGE OF COMPETENCY: Blind
trust of even the most committed supplier is misplaced, Laseter argues, noting that mutual
dependency and common goals are meaningless if a supplier lacks capacity to meet customer
requirements.
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VII.2.
Performances and Review of Suppliers
But, in spite of the best
relationships possible, and on a continuous basis, monitor the performance of your
suppliers by tracking changes that may affect their ability to meet your supply needs such
as:
- Changes in their risk score |
- Changes in control |
- Business moves |
- Public filings such as suits, liens,
judgments or bankruptcie |
- Disasters such as earthquake, fire or flood |
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In addition, you still need a more
elaborate system.
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Define a Performance and Review
Program to monitor your suppliers. It becomes very costly dealing with poor performing
suppliers, and if you lack the measures you are doomed to a life of putting out fires
started by someone else.
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Following the lead of world-class
purchasing departments, more and more companies are developing formal program to measure
performance throughout the supply chain. The Performance and Review Program should be
tailored to your companys needs and objectives. In addition, on regular basis
re-qualify your existing suppliers and plan for contingencies:
Satisfactory past performance is not
necessarily an indication that your supplier will continually perform at an acceptable
level. |
On a periodic basis, depending on the
importance of the supplier, re-qualify your suppliers using the same standards youd
use when qualifying a new supplier. |
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Ask yourself the following:
- Are they upgrading their technology? |
- Can they continue to meet increased demands
for quantity and quality? |
- Have supplier attitude or level of support
changed recently? |
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And, make sure you source new
avenues of supply for back-up before its too late.
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VII.3.
Negotiations
Regular negotiations are a part of
global purchasing.
The globalization of product and service, competition and global purchasing turned the
table-banging negotiator of the past into a kinder, gentler advocate of trust-based
partnerships.
As a matter of fact, the table-banging negotiations were never part of the international
business culture.
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VII.3.a.
Pricing
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VII.3.a.1. The Pricing Strategy
and the Terms of Sale
The pricing strategy and the terms
of sale related to global purchasing should take into account these additional
considerations:
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The effect of the prevailing exchange
rate on the local currency. |
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These costs should also include any
additional costs associated with import, such as export packaging. |
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The terms of sale specifies where, when,
and under what terms ownership of the goods, associated delivery expenses, and risk will
shift from seller to buyer. |
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It is critical for a firm engaged
in global purchasing to understand the international trade terms, the relevant cost and
risk assumptions, so that they can minimize the risk associated with ownership of goods,
while effectively managing the total costs associated with a shipping program.
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A useful exercise in establishing
the price is to develop a pro-forma invoice which includes all of the specific costs
associated with getting the good all the way to your premises, or at least on-board ship.
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VII.3.a.2.
The Sourcing Cost Index (SCI)
At the initial prices negotiation
with suppliers, it is advisable that you develop some tool to help you track price
increase. This tool, such as SCI (Sourcing Cost Index), which prevents any conflict
between you and your supplier when it comes to price increases and might even create an
atmosphere where the supplier is encouraged to initiate cost freeze or cost reduction
while delivering increased value.
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To be effective, and fair, this
tool should include overall commodity prices, economic factors that drive those
commodities, strength of the dollar, wage, technology, etc. Tactically, this index gives
the buyer leverage over the supply base as they have a better idea of the suppliers
cost structure. It is a powerful negotiation tool. Through the index, buyers have a
numerical backup to support their sense of the market.
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VII.3.b.
Method of Payment
There are several methods of
payment in common use by firms engaged in international purchasing. The selection of a
method of payment involves a trade-off between credit risk exposure for the seller versus
issues of cost and convenience for the buyer.
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The four principal methods
include:
- Cash in Advance - which imposes the greatest
burden on the buyer but poses the least risk to the exporter. |
- Letter of Credit (L/C) - where the buyer has
to shoulder the expense of opening a letter of credit, however the exporter is assured of
payment upon accurate presentation of the requisite documents to the guarantor bank. |
- Documentary Collection or Draft - where the
buyer provides a cash payment or a written promise to pay at a specified future date when
the requisite documents are presented. The risk to the exporter is increased, however the
buyer does not have to incur the expenses associated with a letter of credit. |
- Open Account - which poses the greatest risk
to the exporter. |
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VII.4.
Contract/Agreement and Addenda
Be aware of governments
standard forms agreement or contract. Customarily, such forms are utilized merely as a
starting point. They should not be used blindly, that is, without being tailored to the
particular supplier or transaction and to the laws of the countries involved.
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In general, in your negotiations,
you should think about the following issues:
1. The description of the goods, including the
quality and the amount to be purchased; |
2. The time and method of delivery; |
3. If any governmental approvals are required
for one party to perform, who is to obtain them, and whether they are conditions precedent
(one party does not have to perform until the approval is obtained) or subsequent (one
party is released from performance if the approval is not obtained). |
4. Who is responsible to pay taxes and duties. |
5. The currency of payment and the method of
payment. |
6. Whether there is any right of inspection,
and if so, when it will be exercised. |
7. The terms of any warranties on the goods
sold. |
8. Any limitations on damage recoverable
between the parties. |
9. Whether there is any right of
indemnification for product liability suits and patent, trademark or copyright
infringement. |
9. Whether there is any right of
indemnification for product liability suits and patent, trademark or copyright
infringement. |
10. A definition of force majeure and its
effect on the contract. |
11. A statement of what law governs the
contract. |
12. A statement of the governing language of
the contract, that is, if written in more than one language, in the event of vagueness or
conflict in the meaning of words, which language controls. |
13. whether the parties can assign or transfer
their rights and obligations under the contract to someone else. |
14. Whether the contract is integrated, that
is, whether it expresses the entire understanding between the parties, or rather, can be
supplemented by other writings or oral communications. |
15. Where any notices from one party to the
other should be sent, how they should be sent, and when they will be deemed sent. |
16. If a dispute arises, the place where the
dispute will be resolved.
17. If arbitration, what is the
enforceability of any award |
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There might be other issues to
consider in any given situation, and they should be discussed with the lawyer actually
drafting the contract.
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VII.5.
Logistics
The logistic of global purchasing
must be closely evaluated.
Shipping product from overseas involves a number of different parties (e.g. freight
forwarders, shipping companies, customs, etc.) as well as specific requirements for
packing, labeling, documentation, and licensing.
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Many companies out-source the
responsibility to freight forwarders and other trade service providers for coordinating
the shipments and meeting these various requirements.
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However, it is still important to
fully understand the various considerations (including costs and risks) in order to avoid
unnecessary problems and ensure that the associated expenses are incorporated into the
total cost of the product imported.
One of the considerations is the transportation options. When determining the mode to be
used in international shipping, the importer/exporter should consider the total logistics
cost, not simply the least cost transportation option.
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Although air carriers are more
expensive from a narrow transportation cost measurement, their cost may be offset by lower
domestic shipping expenses or reduced inventory carrying costs. Ocean transport is cheaper
but slower, and requires further transportation arrangements should the goods be bound for
an inland destination.
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Documentation is an important
element of the import/export process and is primarily driven by the requirements of both
exporter's and importer's governments. However, trade documentation is also needed to
support financial aspects of the transaction, such as the insurance of the shipment and
collection of payment from the importer or his bank. The following documents are commonly
used in exporting/importing, although which are actually used in each case depends on the
requirements of both the governments involved.
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Commercial invoice |
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Bill of lading |
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Certificate of origin |
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Inspection certification |
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Dock Receipt and Warehouse Receipt |
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Insurance certificate |
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Documentation must be precise.
Slight discrepancies or omissions may prevent merchandise from being imported, cause
delays or even result in the seizure of the shipment by the customs authorities. Much of
the documentation is routine for freight forwarders or customs brokers acting on the
firm's behalf, but the exporter is ultimately responsible for the accuracy of the
documentation.
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While developing a global
purchasing strategy, you should consult with the necessary trade service providers in
order to establish the costs involved in a given transaction. The most important
trade service providers for importing include banks and freight forwarders.
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VII.6.
Managing the Risks
Firms dealing in the international
marketplace must deal with a number of financial risks, including foreign exchange risks
and the risk of damage to goods while in transit. Fortunately, the banking and insurance
industries have developed a number of products and mechanisms to help their clients lay
off these risks, including:
The insurance industry offers various types of insurance policies to protect goods in
transit against theft or damage. Cargo insurance coverage can vary between "minimum
cover" policies and "all risks" policies, at the discretion of the insured.
Insurance can be purchased for a specific shipment or cover all shipments for a set time
period (open cover policy).
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Remy M. Mauduit
Books on Purchasing
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