ALTERNATIVES TO DIRECT GLOBAL
PURCHASING
If you are interested in global
purchasing but you are not yet ready to go about it alone, there are alternatives.
VIII.1. Global Purchasing
Through Third Parties
A large number of small- to
medium-size companies buy their foreign-made materials from sources in the United States.
These sources are typically the U.S. subsidiaries of major foreign companies, or sometimes
distributors and representatives for those companies.
|
These third party companies
shelter the buyer from some of the more difficult problems facing international buyers.
They are in a local time zones, they speak English, they understand American business
culture, and they take care of all the customs and logistics issues.
|
This gives the buying companies a
choice of "global products", in addition to their domestic purchases, but it
will not help them fully benefit from what global purchasing has to offer.
|
|
VIII.2.
Global Purchasing Through a Consortium
Another option is to join, or
form, a consortium, called Global
Consortium Buying.
|
Group and cooperative buying has
been practiced by buyers in non-profit and not-for-profit organizations such as hospitals,
nursing homes, museums and educational institutions. Buying together brings the advantages
of higher volume prices when lower volumes are combined or leveraged.
|
Buyers in the manufacturing and
service sectors are only just beginning to investigate the possibilities and advantages of
the consortium effort.
|
|
VIII.2.a.
Global Consortium Buying
In this arrangement, companies in
different fields with similar materials and/or service requirements join forces. To enter
into this kind of alliance, the allies must be familiar and comfortable with each other.
Because of the necessary sharing of highly proprietary information, the consortium members
must trust each other and protect their partners' competitive information, even trade
secrets, as if they were their own.
|
Such alliances are likely to be
formed among a small number of partners - although the companies and purchased volumes
might be quite substantial.
|
The relationship between the
partners must withstand legal and ethical challenges. Thus the partners may be likely to
adopt a written agreement to include non-disclosure terms and other agreed upon
principles, policies and procedures.
|
The team composition and the
structure of any documentation will vary by commodity and by each partner. Each consortium
effort may designate lead negotiators as well as the overall assignment of specific tasks.
|
The partners are not likely to be
competitors, unless the firms are geographically restricted so as not to compete in the
other's territory.
|
Most likely the consortium members
are already linked in supplier-customer relationships who extend these relationships into
joint purchases of common requirements. The partners might also be geographic neighbors,
operating in different industries and having certain requirements in common.
|
The partners might also be former
members of a corporate family who are now legally independent and can still benefit from
this joint endeavor.
|
Small to mid-sized companies are
good candidates for partners in a consortium.
If Consortium Buying is likely to be formed by small- to mid-size companies, some large
corporations also benefit from this trend.
Example of large corporations in a Consortium Buying Group:
- US West NEWVECTOR Group, the
cellular phone/service business of the company, located in Bellevue, Washington, practices
consortium buying.
Art Mendel, the Director of Purchasing and Materials Management, says "One key aspect of the success of this new group is its members
do not compete in another's "footprint" or service area," "With
savings projected at approximately 30% of the first year, the consortium effort is very
worthwhile in reducing the three billion dollars the four member consortium must spend to
provide service to their customers," said Mendel. He adds, "Suppliers benefit through the efficiency of gaining volume
through multiple partners and longer term relationships rolled into a single agreement."
|
- UNISYS Corporation's Pueblo
Operation, Colorado, as one of six member consortium, realized 15% to 50% in price
reductions. These reductions are based upon a comparison of 1994 to 1995 prices. Paul
Guetter who is the Facilitator/Coordinator of the consortium and Unisys Corporate
Contracts Manager said "While there are risks
that need to be considered seriously, the gains are far more advantageous."
He added "Our consortium members use one contract
and each member manages its own orders and payments to the supplier," and
"Suppliers are very cooperative and are pleased
to earn volume commitments over longer contract terms."
|
|
Initiating the consortium is not
an easy process, especially the first ndertaking. In any event, strong arguments in favor
of this new kind of strategic alliance are reduced cost, increased competitiveness, and
cooperation with highly reputable, non-competing firms.
|
|
VIII.2.b.
Potential Risks of Consortium
The partners joining forces in a
consortium alliance face a number of risks that must be understood and faced openly. These
risks include antitrust challenges, reluctant supplier cooperation, perceived control,
exit barriers, integrity, extent of savings and supplier choices.
|
To minimize the risk of antitrust
exposure, consortium efforts cannot be used to restrict price competition, boycott
suppliers, markets, or boycott other buyers. Consortium experienced executives have found
that the major concern of suppliers is the potential violation of the Robinson-Patman Act.
This law requires that favorable prices received by a buying group must be available to
comparable buyers unless the price differential is cost-justified or granted to meet a
competing supplier's price.
|
Membership in a purchasing
consortium must therefore be open to other buyers who meet the criteria and time
constraints of the group. These criteria must be objective and relate to demonstrable
commercial necessity. Supplier cooperation can be a challenge to the project. Potential
suppliers to the alliance may fear expensive concessions and be reluctant to endanger
their current relationships with individual partners. Some may even try to jeopardize the
partnership by playing members against each other.
|
Prospective partners may also be
concerned about the ethical standards of their allies. Any misconduct by any of the
partners will reflect unfavorably of the other members of the consortium. Accordingly, the
integrity and reputation of all partners have to be outstanding. The partners must be open
in sharing information and protective in preventing information leaks.
|
|
VIII.2.c.
Benefits of Consortium Leveraging
Whatever the risks the consortium
entails, they are shared by all members of the alliance.
|
However, the risks are outweighed,
by far, by the many benefits that accrue to both the consortium partners and to their
suppliers. The single most powerful driver of the consortium is cost reduction which
occurs in several ways. Improved quality and joint learning of valuable professional
techniques and strategies also occur.
|
|
VIII.2.d.
In Summary
Consortium Buying is the best
alternative to "direct" global purchasing:
1. By joining an alliance, you
realize substantial initial cost reductions.
|
2. Long-time members are
encouraged by the stability of lower costs and dependable relationships.
|
3. Suppliers are gratified by the
predictability of future volume requirements of the alliance and by the timely and
dependable receivables.
|
4. Suppliers proactively cooperate
in managing product cost and innovation and thus become vertical partners and even more
vital to the success of the businesses they serve.
|
5. Properly managed, consortium
programs offer significant and lasting advantages to all participants, buyers and sellers
alike, strengthening quality, competitiveness and financial performance.
|
6. The consortium represents powerful strategic
procurement direction for the future, dynamically combining the strengths of independence
and flexibility with the synergy of teamwork |
|
|
Remy M. Mauduit
Books on Purchasing
Back to Business
Bookstore
Visit Business
Reading Room
|
|