42 Rules of Cold Calling Executives: A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation by Mari Anne Vanella (Paperback - May 27, 2008). Super Star Press (May 27, 2008).
'42 Rules of Cold Calling Executives' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years. Information  

Handbook of Telemarketing: Strategies by Michael Stevens (Paperback - Sep 1999). Beekman Books Inc (September 1999). Information  

I'd Rather Have a Root Canal Than do Cold Calling! (Second Edition) by Shawn A. Greene (Paperback - Jan 6, 2008). SuccessWorks Publishing; 2nd edition (January 6, 2008).
This superb book hits the nail on the head. It's loaded with real truths, honest insights and profitable ideas that will transform your attitude about cold calling... It's fun to read and it will be even more fun to make bank deposits based upon what you learn. Information  

Profitable Telemarketing: Total Training For Professional Excellence (6 Audiocassettes) by George Walther (Audio Cassette - Jun 1987) – Audiobook. Nightingale Conant Corp (a) (June 1987).  Information

Telemarketing, Cold Calling and Appointment Making (Easy Step By Step Guides) by Pauline Rowson (Paperback - Sep 3, 2007). Rowmark Ltd; 3rd edition (September 3, 2007).Information  

Telemarketing for the Clueless (CD, Audio & PDF) (Clueless Series) by Mike Rounds (Audio CD - Jun 1, 2005) – Unabridged. C P M Systems (June 1, 2005).
Cold calling/prospecting is fundamental for getting new business, but voice mail and other related technologies keep us from getting through to the people who are our most viable clients. Telemarketing for the Clueless (TM) was developed and successfully tested to get around the frustration of never being able to get through to our prospective clients. Includes complete instructions and sample script on how to use the prospect's voice mail or answering machine as a spot ad program. Information  

Telemarketing Success For Small and Mid-Sized Firms by Tony Wilkins (Paperback - Sep 16, 2004). Xlibris Corporation (September 16, 2004).
It all begins with a phone call. The idea behind this book is to offer the reader a step by step point of reference on telemarketing. Information  

Telephone Sales For Dummies (For Dummies (Career/Education)) by Dirk Zeller (Paperback - Nov 28, 2007). For Dummies (November 28, 2007).
Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on, interactive guide assists readers with making cold calls, warm calls, and referral calls, helping them plan and execute openings to create interesting dialogue; ask key questions; develop persuasive presentation techniques; work within the No Call Law parameters; leave effective and enticing voicemails that get results; get past screeners and get quality referrals; find hot leads; and create callback scripts that close the sale. Information  

Telesales Tips From The Trenches: Secrets of a Street-Smart Salesman (Paperback) by Joe Catal. Business By Phone (January 7, 2002).
This 217-page book is for anyone who ever has to call a total stranger who has never heard of you or your company, and you're trying to ask him for money, an appointment, or get an information package in his hands on the initial call. Information  

The Complete Guide to Telemarketing Management by Joel Linchitz (Paperback - Feb 2000). Phone for Success; 2 edition (February 2000).
Filled with dozens of sample scripts, forms, training formats, charts,and case studies, this complete telemarketing call center tool kit will help you mobilize your operations - and maximize your profits - in every way.  Information 

The Successful Sales Manager's Guide to Business-to-Business Telephone Sales by Lee R. Van Vechten (Paperback - 1999). Business By Phone (1999).
In this massive 300+ page resource, you have the step-by-step guidelines for starting (or repositioning) and running a successful telephone sales operation. This is a complete how-to guide for managers, giving you proven, field-tested strategic and tactical information you will use to avoid costly mistakes, and run your telephone sales operation like a well-oiled, money making machine. Starting and running a telephone sales department--the right way--is much more than sticking a few low paid part timers in an unused corner of the office, throwing some leads at them, and saying, "Go make some calls." And it's a completely different animal than running and managing an outside sales operation. Information 

Back to Business Bookstore

Visit Business Reading Room