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Churchill/Ford/Walker's
Sales Force Management with Excel Spreadsheets, by Mark W Johnston, Greg W. Marshall.
McGraw-Hill/Irwin; 7 edition.
A research/ theory based text that cites the theoretical foundations of sales management
and blends this with current industry examples and applications. More
information.Developing
and Leading the Sales Organization ,
by Thad B. Green. Quorum Books.
How to motivate prospects to buy, how to motivate salespeople to sell, and how to prepare
and motivate the organization itself. More
information.
Management
of a Sales Force,
by Rosann Spiro, William J Stanton, Greg A. Ri. McGraw-Hill/Irwin; 11 edition.
This book covers the concepts and applies the theories associated with managing a sales
force. This text is praised for its practical, applied, student friendly approach. More
information.
Managing
Channels of Distribution,
by Kenneth Rolnicki. American Management Association. More
information.
Managing
Salespeople: A Relationship Management Approach,
by Robert Hite, Wesley J. Johns. South-Western College Pub; 1st edition.
A relationship management theme throughout the text teaches managers to guide salespeople
in establishing and maintaining relationships with their customers. More
information.
Sales
Management : Concepts and Cases, by Douglas J. Dalrymple, William L. Cron, Thomas E.
DeCarlo. Wiley; 7 edition.
Special emphasis on current issues of managing strategic account relationships, team
development, diversity in the work force, sales force automation, and ethical issues. More
information.
Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales
Manager,
by Terry R. Bacon, Terry Bacon, Terry R., Ph.D. Bacon. AMACOM; 1 edition.
Selling to Major Accounts is full of practical, proven approaches to account management.
Loaded with examples, tables, charts, checklists, and real-life case studies from the
author's vast consulting experience. More
information.
Seven
Secrets to Successful Sales Management: The Sales Manager's Manual, by Jack D.
Wilner. Saint Lucie Press.
Presents an integrated approach to sales management and combines result-oriented
strategies for motivating you sales force with the author's years of management
experience. More
information.
The
Complete Guide to Accelerating Sales Force Performance : How to Get More Sales from Your
Sales Force, by Andris A.
Zoltners, Prabhakant Sinha, Greggor A. Zoltners. AMACOM; 1st edition.
The Complete Guide to Accelerating Sales Force Performance develops an effective,
innovative framework for evaluating and improving the performance of any sales force. This
book identifies and describes the key factors for creating a fast-track, go-to-market
strategy. More
information.
The
Sales Compensation Handbook,
by Stockton B. Colt. American Management Association; 2nd edition.
The Sales Compensation Handbook provides the information and tools needed to design and
implement top-notch sales compensation programs. More
information.
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