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Marketing Bookstore - Telemarketing
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A Practical Guide to Call Center Technology, by Andrew J. Waite. CMP Books; 1st edition.
How to choose the best call center tools and systems ˇ How to get the most out of ACDs (automatic call distributors) and other complex systems in order to boost customer satisfaction and increase sales ˇ Includes three ready to use RFPs (request for proposals) for buying an ACD, computer telephony system, or recording and analysis solution. More information.


Call Center Operations Management Handbook and Study Guide, by Brad Cleveland, Debbie Harne. Call Center Press.
Call center operations is a specialized management field with its own theories and terminology. More information.

Complete Handbook of All-Purpose Telemarketing Scripts, by Barry Masser. Prentice Hall Trade; 1 edition. More information.

Friendly Persuasion: Dynamic Telephone Sales Training and Techniques for the 21st Century, by Dan Coen. DCD Publishing; 2nd Rev edition.
Telesales Training book teaches inside sales agents how to sell and communicate via the telephone. More information.

How to Manage and Execute Telephone Selling, by Bernard A. Goldberg. Direct Marketing Pub; Ringbound edition.
This is the first complete book about how to successfully implement telephone selling within your business and offers practical advice which anyone can implement immediately. More information.


How to Sell More, in Less Time, With No Rejection: Using Common Sense Telephone Techniques (How to Sell More, in Less Time, with No Rejection), by Art Sobczak. Business by Phone.
This book will help you do better, faster, and without that self-defeating rejection that causes so many salespeople to avoid the phone. More information.


Managing and Motivating Contact Center Employees : Tools and Techniques for Inspiring Outstanding Performance from Your Frontline Staff, by Malcolm Carlaw, Peggy Carlaw, Vasudha Kathleen Deming, Kurt Friedmann. McGraw-Hill; 1 edition.
Reveals how to boost morale, streamline business processes, and inspire outstanding performance from frontline sales and service staff. More information.


Profitable Telemarketing
, by George Walther. Nightingale Conant Corp (a). More information.

The Complete Guide to Telemarketing Management, by Joel Linchitz. Phone for Success; 2 edition
The Complete Guide to Telemarketing Management describes how to make maximum productivity an attainable and realistic objective. More information.

The Successful Manager's Guide to Selling Through Proactive Customer Service: How to Reduce Inside Sales Costs and Keep Customers Buying Forev
er, by Lee R. Van Vechten. Business by Phone.
The most successful companies always have separate telesales and customer service departments. But, now there is something new that the cutting edge companies are doing that is increasing sales at a LESSER cost of acquiring those sales. More information.

The Successful Sales Manager's Guide to Business-to-Business Telephone Sales, by Lee R. Van Vechten. Business By Phone.
Step-by-step guidelines for starting (or repositioning) and running a successful telephone sales operation. More information.


The Unfair Advantage: Sell with NLP!, by Duane Lakin. Lakin Associates; Spiral edition.
The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. More information.


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