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Marketing Bookstore - Product Management and Marketing
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Brands and Their Companies: Consumer Products and Their Manufacturers with Addresses and Phone Numbers (Brands and Their Companies), by Linda D. Hall. Gale Group; 26th edition. More information.

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology), by David A. Aaker, Alexander L. Biel. Lea.
Brand equity, a concept born in the 1980s, has aroused intense interest among marketing managers and business strategies from a wide variety of industries. More information.

Design and Marketing Of New Products (2nd Edition), by Glen L. Urban, John R. Hauser. Prentice Hall; 2nd edition.
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. More information.

New Products Management, by C. Merle Crawford, C. Anthony Di Benedetto. McGraw-Hill/Irwin; 7 edition.
Provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. More information.

Product Design and Development, by Karl Ulrich, Steven Eppinger. McGraw-Hill/Irwin; 3 edition.
How to bring together the marketing, design, and manufacturing functions of an enterprise. More information.

Product Management, by Donald R. Lehmann, Russell S Winer, Donald Lehmann, Russell Winer. McGraw-Hill/Irwin; 3 edition.
Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. More information.

Product Strategy for High Technology Companies, by Michael E. McGrath. McGraw-Hill; 2nd edition.
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More information.

The PDMA Handbook of New Product Development, by Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz. Wiley.
Offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. More information.

Strategic Brand Management, Second Edition, by Kevin Lane Keller. Prentice Hall; 2 edition.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. More information.

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, by Kevin Lane Keller. Prentice Hall College Div; 2nd Pkg edition.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. More information.

Strategic Brand Management: New Approaches to Creating & Evaluating Brand Equity, by Jean-Noel Kapferer. Diane Pub Co; Reprint edition. More information.

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