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Marketing Bookstore - Public Relations
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Advantage Series: This is PR : The Realities of Public Relations (with InfoTrac), by Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. Wadsworth Publishing; 8 edition.
This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. More information.

Advertising and Public Relations Law (Lea's Communication Series), by Roy L. Moore, Ronald T. Farrar, Erik L. Collins. Lawrence Erlbaum Associates. More information.

Effective Public Relations (8th Edition), by Scott M. Cutlip, Allen H. Center, Glen M. Broom. Prentice Hall; 8 edition. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. More information.

Encyclopedia of Public Relations, by Robert L. Heath (Editor). SAGE Publications.
The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. More information.

Essentials of Public Relations, by Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron. Allyn & Bacon; 1st edition.
A highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. More information.

Handbook of Public Relations, by Robert L. Heath (Editor). SAGE Publications.
It offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. More information.

Manager's Guide to Excellence in Public Relations and Communication Management (Leas Communication Series), by Dozier. Lea.
Excellence in public relations and communication management takes many forms, yet a few key characteristics underlie all excellent communication programs. More information.

Public Relations: A Values-Driven Approach (2nd Edition), by David W. Guth, Charles Marsh. Allyn & Bacon; 2 edition. More information.

Public Relations for School Leaders, by Larry W. Hughes, Don W. Hooper. Allyn & Bacon; 1 edition.
This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems. More information.

Public Relations Practices: Managerial Case Studies and Problems (6th Edition), by Allen H. Center, Patrick Jackson. Prentice Hall; 6th edition.
This definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. More information.

Public Relations: Strategies and Tactics (7th Edition), by Philip H. Ault, Warren Kendall Agee, Glen T. Cameron, Dennis L. Wilcox. Allyn & Bacon; 7 edition.
For public relations, the first decade of the new millennium will bring global expansion, tantalizing possibilities for use of the Internet and other new technologies, and increased concern about the ethical aspects of the work. This edition focuses particular attention on these trends. More information.

Public Relations: The Complete Guide, by Joe Marconi. South-Western Educational Pub; 1 edition. With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. More information.

Public Relations: The Profession and The Practice, by Otis W Baskin, Craig Aronoff, Dan L Lattimore. McGraw-Hill Humanities/Social Sciences/Languages; 4 edition.
The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. More information.

Public Relations Writing and Media Techniques (4th Edition), by Dennis L. Wilcox. Longman; 4 edition.
This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. More information.

Public Relations Writing: The Essentials of Style and Format, by Thomas H. Bivins. NTC/Contemporary Publishing Company; 4th edition. More information.

Selling the Work Ethic: From Puritan Pulpit to Corporate PR, by Sharon Beder. Zed Books.
This book is a history of the capitalist culture of work. More information.

The Global Public Relations Handbook: Theory, Research, and Practice,by Krishnamurthy Sriramesh, Dejan Vercic. Lea. More information.

The Handbook of Strategic Public Relations and Integrated Communications, by Clarke L. Caywood. McGraw-Hill; 1 edition.
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. More information.

The Marketer's Guide to Public Relations : How Today's Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy),by Thomas L. Harris. Wiley; Reprint edition.
How Today’s Top Companies Are Using the New PR to Gain a Competitive Edge. More information.

The PR Practitioner's Desktop Guide, by Caroline Black. Hawksmere; 1st edition.
Practical reference supplies guidance, tips, and techniques on effective public relations strategies. Essentials such as costing PR, dealing with the media, crisis management, and new product launches are discussed. More information.

The Practice of Public Relations, Ninth Edition, by Fraser P. Seitel. Prentice Hall; 9 edition.
To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field. More information.

The Public Relations Writer's Handbook, by Merry Aronson, Don Spetner. Jossey-Bass; New Ed edition. More information.

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