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Marketing Bookstore - Internet
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E-Marketing, Third Edition, by Judy Strauss, Adel El-Ansary, Raymond Frost. Prentice Hall.
A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. More information

Guerrilla Marketing With Technology: Unleashing the Full Potential of Your Small Business, by Jay Conrad Levinson. Perseus Books Group.
Explains how easy-to-use, low-cost technology can bring you closer to your customers, give you access to cutting-edge information, let you create professional marketing materials, and increase your profits. More information

Internet Marketing : Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing), by Mary Lou Roberts. McGraw-Hill/Irwin; 1 edition.
Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. More information

Internet Marketing, 2/e, with e-Commerce PowerWeb, by Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison, Rafi Mohammed, Robert Fisher, Bernard Jaworski, Gordon Paddison. McGraw-Hill/Irwin; 2 edition.
The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. More information

Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index, by Jim Krause. North Light Books; 1st ed edition.
Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. More information

Low-Budget Online Marketing, by Holly Berkley. Self-Counsel Press.
Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign?  More information

Mail and Internet Surveys : The Tailored Design Method, by Don A. Dillman. Wiley; 2nd edition.
The Tailored Design Method, Second Edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys. More information

Marketing Through Search Optimization: How to be found on the web, by Alex Michael, Ben Salter. Butterworth-Heinemann.
Guides readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. More information

Momentum: How Companies Become Unstoppable Market Forces, by Ron Ricci, John Volkmann. Harvard Business School Press.
When it comes to new products and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company's future? These are the billion-dollar questions facing all companies competing in highly connected markets -- and today's answers will determine tomorrow's market leaders. More information

Real Estate Rainmaker: Guide to Online Marketing, by Dan Gooder Richard. John Wiley & Sons. Dan Gooder Richard’s REAL ESTATE RAINMAKER® Guide to Online Marketing walks you through the practical steps of building an e-practice brand with web domains, websites, and e-mail "drip" marketing systems. This practical, proven system uses real-world examples and straightforward guidelines to show real estate professionals how to generate more leads and more sales at the lowest possible cost. More information

Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter), by Catherine Seda. Pearson Education.
You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. More information

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program, by Arthur M. Hughes. McGraw-Hill; 2 edition.
Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. More information

The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-Based Business, by Janice Reynolds. CMP Books.
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. More information

Web Metrics: Proven Methods for Measuring Web Site Success, by Jim Sterne. Wiley; 1st edition.
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. More information

Please see Reference Books on Internet MArketing

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