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Marketing Bookstore - Internet - Reference Books
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Advertising on the Internet: Implications for Marketers and Advertisers [DOWNLOAD: PDF], by Kalorama Information.
In this comprehensive study, Kalorama Information provides an integrated analysis of advertising on the Web, including how technology will shape advertising, issues in Web audience measurement for advertisers, comparisons with traditional media, Web site segmentation for advertising, advertiser segmentation, and an assessment of the role for advertising agencies. A forecast for Web advertising is provided for the aggregate market and by Web site segmentation. More information

B2B eCommerce: From EDI to eMarketplaces [DOWNLOAD: PDF], by Daniel Lord.
Companies have a clear trend towards incorporating one or more of the following eBusiness initiatives: eProcurement, CRM, online sales and supply chain management. But how can you be sure your company’s B2B strategies are on the right course for success? More information

Brand Development and Maintenance: Using the Internet to Protect Brand Assets [DOWNLOAD: PDF], by Yankee Group.
This Report analyzes the benefits of using multiple techniques for brand management, identifies the business drivers behind an end-user purchase decision, and assesses how new technologies for brand development, management, and protection can affect a business’s bottom line. More information

Delivering on the ePromise : Strategies for successful fulfillment in the new economy [DOWNLOAD: PDF], by Neil Bromage.
The vast majority of problems faced by eTailers can be summed up in one word - fulfillment… However, despite the rapid growth and steep learning curve which most eTailers are on, basic errors in fulfillment are still being made bringing with them their associated costs, both financial and non-financial. More information

e-Mail Marketing : Relevancy, Retention, and Roi [DOWNLOAD: PDF], by Kent Allen, Christopher Fletcher, Kristen Flanagan.
e-Mail marketing has rapidly become a cornerstone of Marketing Automation (MA), one of the primary and fastest-growing segments of Customer Relationship Management (CRM) More information

E-Mail, Web Conferencing and Streaming Media Prove Their Worth in Enterprise Marketing [DOWNLOAD: PDF], by Yankee Group.
The use of e-mail, Web conferencing and streaming media in corporate sales and marketing has helped thousands of businesses significantly increase sales at considerably lower customer acquisition costs in the past year. More information

eMarketer's eGlobal Report: Technology Access, Internet Usage Trends and eCommerce Forecasts [DOWNLOAD: PDF].
If you’re doing business globally or plan an international expansion, eMarketer’s Global Report is an indispensable guide. More information

Hosting Services : Outsourcing e-Business Delivery--Service Providers Climbing the Value Chain [DOWNLOAD: PDF], by Dana Tardelli, James P. Leonard.
This research report identifies the challenges of incorporating the connectivity, hosting operations, and value added service elements into a seamless infrastructure solution. More information

Marketing and Supporting Pharmaceuticals Over the Internet [DOWNLOAD: PDF], by AdvanceTech Monitor. Within the known regulatory environment of traditional pharmaceutical research and marketing, the Internet offers opportunities to achieve results that are faster and more cost-effective than ever before. More information

Marketing to the Internet Generation [DOWNLOAD: PDF], by Packaged Facts.
The report analyzes the distinctive characteristics of the Internet Generation, including their life experiences, values, consumer behavior and media usage. Factors affecting the growth of the market are assessed and the size and growth of the online and offline market are estimated. The report provides overviews of marketing and promotional strategies targeting various segments of the Internet Generation and includes a detailed evaluation of key demographic features of each segment. More information

Measuring Audiences on the Web: Implications for Marketers and Advertisers [DOWNLOAD: PDF], by Kalorama Information.
This study by Kalorama Information's Emerging Technology Research Group addresses the questions and issues involved in the measurement of Web audiences and provide forecasts for the development of Web measurement methodologies and the Web measurement industry. Examines Web usage measures for internal tracking by Web site operators, as well as the development of third-party audits of Web audiences for advertising and commerce. More information

The Network Comes Home : Connectivity, Access, and Control-Market Trends and Marketing Analysis of a New Industry [DOWNLOAD: PDF], by Ethan Cohen, James P. Leonard.
This research report, clarifies and examines the technologies and issues in this emerging market space, educates the business and Information Technology (IT) community about defining networking technologies. More information

Web Analytics : Translating Clicks into Business [DOWNLOAD: PDF], by Guy Crease, James P. Leonard, Kristen Flanagan. Web Analytics:
Translating Clicks into Business, helps business and IT managers evaluate specific solutions by understanding the dynamics of the Web Analytics marketplace; appreciating the role that Web Analytics play within the larger context of e-Business; and recognizing the organizational demands of different types of Web Analytics offerings. More information

What's in a Name?: Domain Names as a Foundation for Internet-Based Identitites and Branding [DOWNLOAD: PDF], by Yankee Group.
In many ways, domain names serve as the foundation for the Web. They not only provide the technical address resolution to reach a Web site, but they also serve as a company's brand identity on the Web. More information

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