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Marketing Bookstore - Global Marketing
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7 Secrets of Marketing in a Multi-Cultural World, by G. Clotaire Rapaille. Executive Excellence Publishing; 1 edition.
7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and "the logic of emotion" to make domestic and international marketing efforts more effective and profitable. More information.

Doing Business Electronically: A Global Perspective of Electronic Commerce (Computer Supported Cooperative Work), by Celia T. Romm, Fay Sudweeks. Springer-Verlag.
Electronic commerce is regarded as one of the most important commercial uses of information technology in recent times. As more and more companies adopt networking technology, ways of doing business are changing dramatically and electronic commerce is proving invaluable for dealing with suppliers, customers and partners distributed across the globe. More information.

Global Health Care Markets: A Comprehensive Guide to Regions, Trends, and Opportunities Shaping the International Health Arena, by Walter W. Wieners (Editor), Walter W. Wieners. Jossey-Bass; 1st edition.
Written by an international panel of highly acclaimed health care experts, Global Health Care Markets is a comprehensive guide to the current state of health care delivery systems worldwide. This much-needed resource profiles the world's most significant regions and markets, analyzes the important trends in international medicine and technology, and provides helpful projections of the opportunities for providers, vendors, agencies, and governments. More information.

Global Marketing: Foreign Entry, Local Marketing, and Global Management, by Johny K. Johansson. McGraw-Hill/Irwin; 3rd edition.
Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. More information.

Global Marketing Management, by Warren J. Keegan. Prentice Hall; 7 edition.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. More information.

Global Marketing Management, by Masaaki Kotabe, Kristiaan Helsen. Wiley; 3 edition.
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. More information.

Global Market Share Planner. Euromonitor Publications; 3rd edition. More information.

Greener Marketing: A Global Perspective on Greening Marketing Practice, by Martin Charter, Michael Jay Polonsky. Greenleaf Pubns. More information.

International Marketing, by Philip R. Cateora, John L. Graham. Irwin Professional Pub; 12th Pkg edition.
Addresses global issues & describes concepts relevant to all international marketers, regardless of the extent of their international involvement. More information.

International Marketing, by Michael R. Czinkota, Illka A. Ronkainen. South-Western College Pub; 7 edition.
It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. More information.

International Marketing and Export Management (5th Edition), by Gerald Albaum, Jesper Strandskov, Edwin Duerr. Prentice Hall; 5 edition.
Written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. More information.

International Marketing with PowerWeb, by Philip R. Cateora, John Graham. McGraw-Hill/Irwin; 11 edition. Addresses global issues & describes concepts relevant to all international marketers, regardless of the extent of their international involvement. More information.

Levels of Corporate Globalization : Development of a Measurement Scale in the Context of Global Customer Management, by Petra Kuchinka. Palgrave Macmillan.
This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance. More information.

Management & Marketing Consultancy: Global Industry Guide [DOWNLOAD: PDF], by Datamonitor. Datamonitor's Management & Marketing Consultancy Global Industry Guide is an essential resource for top-level data and analysis covering the management & marketing consultancy industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. More information.

Managing Global Innovation: Uncovering the Secrets of Future Competitiveness, by Roman Boutellier, Oliver Gassmann, Maximilian Von Zedtwitz. Springer-Verlag.
Presents concepts and trends in research and development on a global scale. Based on empirical research of over 240 interviews, and case studies from 18 best-practice companies giving detailed answers to the most pressing challenges for mastering international innovation. More information.

Marketing in the Third World, by Denise M. Johnson, Erdener Kaynak. International Business Press. More information.

Principles of Global Marketing, by Warren J. Keegan, Mark C. Green, Warren J. Multinational Marketing Management Keegan, Mark Green. Prentice Hall; 1 edition.
The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. More information.

The Global Business: Four Key Marketing Strategies, by Erdener Ph.D. Kaynak. International Business Press. The globalization process, with company and industry examples from a variety of regions and countries. More information.

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