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Marketing Bookstore - General topics
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Data Mining Techniques : For Marketing, Sales, and Customer Support, by Michael J. A. Berry, Gordon Linoff. Wiley; 1 edition.
Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. More information.

Marketing : An Introduction (7th Edition) (Marketing: An Introduction), by Gary Armstrong, Philip Kotler. Prentice Hall; 7 edition.
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. More information.

Marketing Principles and Best Practices, by K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin. South-Western College Pub; 3 edition.
These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. More information.

Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback), by William O Bearden, Thomas N Ingram, Raymond W LaForge, William Bearden, Thomas Ingram, Raymond LaForge. McGraw-Hill/Irwin; 4 edition. Marketing: Principles and Perspectives, 4e is a cutting edge text. More information.

Modern Competitive Analysis, by Sharon M. Oster. Oxford University Press; 3rd edition.
Shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of any organization. More information.

New Market Timing Techniques: Innovative Studies in Market Rhythm & Price Exhaustion, by Thomas R. DeMark. Wiley; 1 edition.
Along with other thoroughly tested techniques, DeMark offers authoritative insights on a range of essential topics, from common misconceptions about the market, to the skills needed for successful trading, and the extreme importance of careful money management. With its combination of techniques, in-depth analysis, and sound, practical advice, New Market Timing Techniques is a rich resource that every trader will want to navigate the markets. More information.

The Principles and Practice of Export Marketing (CIM Professional Development), by E. P. Hibbert. Heinemann. More information.

Principles of Global Marketing, by Warren J. Keegan, Mark C. Green, Warren J. Multinational Marketing Management Keegan, Mark Green. Prentice Hall; 1 edition.
The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. More information.

Principles of Internet Marketing, by Ward Hanson. South-Western College Pub; 1 edition.
It shows what makes the Internet new and different, what techniques work and which dont, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organizations marketing strategy. More information.

Principles of Marketing (with FREE Marketing Updates access code card) (10th Edition), by Philip Kotler, Gary Armstrong. Prentice Hall; 10 edition. More information.

Principles of Marketing, Activebook 2.0, by Philip Kotler, Gary Armstrong. Prentice Hall; 10th Pkg edition. Invaluable as a guide for readers interested in learning the principles of marketing. More information.

Principles of Service Marketing and Management (2nd Edition), by Christopher H Lovelock, Lauren Wright. Prentice Hall; 2 edition.
It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing. More information.

The Handbook of International Trade: A Guide to the Principles and Practice of Export, by Jim Sherlock, Jonathan Reuvid. Kogan Page Ltd.
It reviews such topics as the global economy, the legal environment, international transport, customs controls, risk management, and export finance. More information.

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