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Marketing Bookstore - Direct Marketing
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications, by Terence A. Shimp. South-Western College Pub; 6th edition.
Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet. More information.

Circus: Sales Promotion and Direct Marketing Law: A Practical Guide, by Philip J. Circus BA MPhil DCA. Butterworths Tolley. More information.

Consumer attitudes toward direct-to-home marketing systems, by Marvin A Jolson. Dunellen. More information.

Contemporary Direct Marketing, by Lisa S. Spiller, Martin Baier. Prentice Hall.
The most comprehensive direct/interactive marketing book on the market. Current and relevant concepts—customer relationships, database marketing, information privacy, telemarketing, research and testing, global and ethical issues, and more—will prepare individuals to be competitive in the job market and workforce. More information.

Direct Competition for Direct Connect : Good Idea? [DOWNLOAD: PDF], by Avi Greengart, Michael Gartenberg, Melissa Stock. More information.

Direct mail and direct response promotion (Marketing text series), by Christian Brann. (16 Gray's Inn Rd., W.C.1), Kogan Page Ltd. More information.

Direct Marketing Management (2nd Edition), by Mary Lou Roberts, Paul D. Berger. Prentice Hall.
An introduction to management approaches and analytical techniques for developing, executing, and evaluating direct marketing programs. More information.

Direct Marketing 2001 [DOWNLOAD: PDF], by Key Note Publications Ltd. More information.

Direct Marketing for Nonprofits: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century), by Kay Lautman, Kay Partney Lautman. Jones & Bartlett Publishers.
Guide for raising funds for the support of nonprofit organizations, offering a step-by-step program for large and regular donations. Gives readers essential tools for developing this type of program while marking direct marketing accessible. More information.

Direct Marketing in the UK [DOWNLOAD: PDF], by Euromonitor International.
Euromonitor’s Major Market Profile series encompasses 156 different consumer, industrial and service sectors ranging from automotives to telecommunications, banking and finance to pet products. More information.

Direct-to-Consumer Communication: From Promise to Profit [DOWNLOAD: PDF], by Nicholas Hall & Company. More information.

Directory of International Direct and E-Marketing: A Country-By-Country Sourcebook of Providers, Legislation and Data (Directory of International Direct & E-Marketing), by Roderick Millar. Kogan Page; 7th edition. Handbook for direct marketing specialists dealing with international and cross-border commerce, providing a directory of direct and e-marketing service providers around the world. Contains country profiles describing the local direct marketing environment in 50 countries. More information.

Financial services direct marketing (The John Fraser-Robinson direct marketing series), by Tony Martin. McGraw-Hill. More information.

Handbook of International Direct Marketing, by J. Dillon. Mcgraw-Hill (Tx).
Modern, comprehensive and completely authoritative, this handbook is an indispensable work on international direct marketing. More information.

How To Create Successful Catalogs, by Maxwell Sroge. McGraw-Hill; 2 edition.
Here is everything you need to create irresistible catalogs--in one comprehensive volume. More information.

Mail Order Selling: How to Market Almost Anything by Mail, 3rd Edition, by Irving Burstiner. Wiley; 3 edition.
A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. More information.

Marketing to the Internet Generation [DOWNLOAD: PDF]. This completely new Packaged Facts report offers a comprehensive analysis of the demographic characteristics, purchasing power and consumer behavior of the Internet Generation; the 86 million Americans between the ages of 2 and 23 who have grown up with the Internet for all or a significant part of their lives. More information.

Million Dollar Mailings, by Denison Hatch. Bonus Books;
Updated edition. An exclusive insider's look at the art and science of direct mail creative technique--copy approaches, design, formats, offers--unlike anything ever before assembled. More information.

Online Sponsorships : Blending Branding and Direct Marketing [DOWNLOAD: PDF], by Juliana Deeks, David Card, Gary Stein.
To online marketing and publishing executives, "sponsorship" is an unsexy term, reflecting the emphasis on the Internet's strength as a direct response medium. While many so-called sponsorships are actually promotions or sweepstakes using context as a platform, true conventional sponsorship will persevere online in three forms: traditional editorial sponsorships, off-line extension sponsorships, and loyalty/service-oriented sponsorships. More information.

Optimal Database Marketing: Strategy, Development, and Data Mining, by Ronald G. Drozdenko, Perry D. Drake. SAGE Publications.
Destined to be the definitive guide to database marketing applications, analytical strategies and test design. More information.

The Directory of Business to Business Catalogs 2004: A Comprehensive Source to Meet Most Day-To-Day Business Needs (Directory of Business to Business Catalogs). Grey House Publishing; 12th edition. More information.

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy, by David Shepard Associates. McGraw-Hill; 3 edition.
The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. More information.

The Next Step in Database Marketing: Consumer Guided Marketing® : Privacy for Your Customers, Record Profits for You, by Dick Shaver. Wiley.
Shows you how to establish and develop an ongoing Mailing Dialogue with your customer that maximizes sales both now and in the future. More information.

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