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Marketing Bookstore - Consumerism
in partnership with Amazon.com

Changing Cultures : Feminism, Youth and Consumerism (Theory, Culture and Society Series), by Mica Nava. SAGE Publications.
Linked by the connection of feminism, sociology, and cultural studies, Changing Cultures assesses feminist theory, its transformations, and its ability to highlight issues and practices. More information.

Consumer Behavior, Sixth Edition, by Michael R. Solomon. Prentice Hall; 6 edition.
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. More information.

Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk), by Delbert I Hawkins, Roger J Best, Kenneth A Coney, Delbert Hawkins, Roger Best, Kenneth Coney. McGraw-Hill/Irwin; 9 edition.
Offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. More information.

Consumerism : As a Way of Life, by Steven Miles. SAGE Publications.
Consumerism: As a Way of Life provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. More information

Delivering on the ePromise : Strategies for successful fulfillment in the new economy [DOWNLOAD: PDF], by Neil Bromage.
The vast majority of problems faced by eTailers can be summed up in one word - fulfillment. One of the obvious major reasons for this has been the unprecedented growth of the medium from an estimated 10 million users five years ago to over 80 million users today. More information.

Management: Meeting and Exceeding Customer Expectations with Student CD-ROM and InfoTrac College Edition, by Warren R. Plunkett, Raymond F. Attner, Gemmy S. Allen. South-Western College Pub; 7th Bk&Cdr edition.
The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership. More information.

Principles Of Health Care Management: Compliance Consumerism And Accountability In The 21st Century, by Seth B. Goldsmith. Jones & Bartlett Publishers. More information.

Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy, by Thomas J. Reynolds, Jerry C. Olson. Lea. More information.

Work, Consumerism and the New Poor, by Zygmunt Bauman. Open University Press; 2 edition.
If "being poor" once derived its meaning from the condition of being unemployed, today it draws its meaning primarily from the plight of a flawed consumer. More information.

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