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Basic Marketing : A Global-Managerial Approach, by William D. Perreault, E. Jerome McCarthy.
This is a fairly comprehensive fundamentals of marketing book.
It is laid out well. More information
Business-to-Business Direct Marketing [DOWNLOAD: PDF], by Global Industry Analysts (Author).
The report analyzes the US market for
Business-to-Business Direct Marketing Services. Annual market estimates and projections
are presented in dollars and growth rates for the years 1999 through 2005. The report also
presents the Business-to-Business Direct Marketing Revenues by Category for the same
period. Data is presented in table and graph form. More information
E-Commerce : Implementing Global Marketing Strategies, by Bohdan O. Szuprowicz
According to International Data Corp. (IDC), the
worldwide market for Internet-related services is expected to explode - from $4.5 billion
in 1997 to $43.6 billion by 2002. The main impetus for this trend is the rush to implement
e-commerce Web sites. This new report from CTR explores the different e-commerce models -
business groupings, business-to-consumer (B2C) e-commerce, and business-to-business (B2B)
e-commerce - that help managers determine which method suits their companies' needs. More
information
European Marketing Data and Statistics 2002 (European Marketing
Data and Statistics, 37th Ed) - More
information
Global High-Tech Marketing : An Introduction for Technical Managers and
Engineers (Artech House, Professional Development Library), by Jules E. Kadish - More
information
Global Marketing,by
Jean-Pierre Jeannet, Hubert D. Hennessey -
More
information
Global Marketing: Foreign Entry, Local Marketing, and Global
Management, by Johny K. Johansson. More
information
Global Marketing and Advertising : Understanding Cultural
Paradoxes, by Marieke De Mooij
The book is unique in that Marieke K Mooij uses theories
from cultural anthroplogy and interpersonal communication to present a framework for
consumer behaviour. It is particularly useful for practioners who are working in
underresearched markets and are looking for ways to explain why consumers behave the way
they do. More
information
Global Marketing Management, by
Warren J. Keegan. More
information
Global Marketing Management Update 2000, by Masaaki Kotabe, Kristiaan Helsen.
This update edition offers the best insight into
various aspects of the Asian financial crisis and how Asian companies are developing their
competitive strategy. Truly a great insight on how strategic trajectory differs from
country to country. More information
Global Marketing Management :
Cases and Readings, by Robert D. Buzzell, John A. Quelch (Contributor),
Christopher A. Bartlett, Christopher R. Bartlett (Contributor) - More
information
Global Marketing Strategy
(McGraw-Hill Series in Marketing), by Susan P. Douglas, C. Samuel Craig (Contributor) - More
information
How to Develop and Manage
Successful Distributor Channels in World Markets, by William C. Fath - More
information
International & Global Marketing: Concepts and Cases, by Taylor W. Meloan (Editor), John L. Graham
(Editor).
- - A
compilation of classic and contemporary articles on aspects of international and global
marketing, including commissioned papers that have not been included in other collections,
with an orientation toward preparing small business owners to expand abroad. Topics
include an overview of international marketing, the global marketing environment, and
international marketing strategy and operations. More
information
International Marketing
(Dryden Press Series in Marketing), by Michael R. Czinkota, Ilkha A. Ronkainen, Ilkka A.
Ronkainen - More
information
International Marketing : Analysis and
Strategy, by Sak Onkvisit, John J. Shaw (Contributor) - More
information
International Marketing and
Export Management, by Geral Albaum, Gerald Albaum, Jesper Strandskov, Edwin Duerr
- More
information
International Marketing Data & Statistics 2002 (International
Marketing Data and Statistics, 26th Ed). More
information
International Marketing Forecasts 2001 - More
information
International Marketing Strategy,
by Frank Bradley - More
information
Marketing Strategies for Global Growth and Competitiveness - More
information
National Cultures of the
World, by Philip M. Parker - More
information
Principles of Global
Marketing, by Warren J. Multinational ma Keegan, Mark Green (Contributor)
- More
information
The Global Entrepreneur : Taking Your Business
International, by James F. Foley.
Uncovers all of the hidden secrets of doing business in
the real world. More
information
World Marketing Data and Statistics 2001 -
More information |
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