Building Models for Marketing Decisions (International Series in
Quantitative Marketing) by Peter S. H. Leeflang, Dick R. Wittink, M.
Wedel, and Philippe A. V. Naert (Hardcover - Feb 29, 2000). Springer; 1 edition (February 29, 2000).
With advances in information
technology and expertise in modeling, IRI introduced model-based services in the US that
explain and predict essential parts of the marketplace. ACNielsen followed, and marketing
researchers have been developing increasingly valid, useful and relevant models of
marketplace behavior ever since. Models that provide information about the sensitivity of
market behavior to marketing activities such as advertising, pricing, promotions and
distribution are now routinely used by managers for the identification of changes in
marketing programs that can improve brand performances. Building Models
for Marketing Decisions, Second Edition describes up-dated marketing
models that managers can use as an aid in decision making. Information
Handbook of Research in International Marketing by Subhash C. Jain (Paperback - Nov 30, 2005). Edward Elgar
Pub (November 30, 2005).
The authors address the way
international marketing actually functions, as well as theoretical explorations of how it
should function. Some of the papers break through the bounds of traditional disciplines
and methodologies to borrow whatever tools and concepts are needed for a particular
inquiry. Others are less concerned with testing existing theory than with generating new
insights. Still others provide results that are significant for managers. Many of the
contributors are drawn to problems broad in scope and offer insights that are of
considerable value for advancing the state of the art. Part I offers a review of the state
of the art in international marketing and examines market orientation and withdrawal.
Parts II through IV cover foreign market entry modes, strategy, and cross cultural issues.
Parts V and VI discuss global electronic commerce as well as diffusion models, country
equity, and global scorecards. A timely and innovative volume, Handbook of Research in
International Marketing is a must read for anyone interested in marketing research or
international business. Information
International Marketing by
Philip R. Cateora and John Graham (Hardcover - Nov 5, 2008). McGraw-Hill;
14 edition (November 5, 2008).
Addresses global issues &
describes concepts relevant to all international marketers, regardless of the extent of
their international involvement. Information
International Marketing: A Global
Perspective by Hans Muhlbacher, Helmuth Leihs, and Lee Dahringer (Paperback - Mar
15, 2006). Thomson Learning; 3 edition (March 15, 2006).
The challenge for
today’s manager is to identify and seize the opportunities most appropriate to their
company. International Marketing: A Global Perspective examines the main issues facing
companies that want to compete successfully in the global marketplace. It combines
extensive coverage of the relevant theories with a practical approach to the issues.
Written in a clear and accessible style, it is divided into several sections covering:
assessing a potential market economically, culturally and politically; identifying
cultural similarities and differences; deciding which products to market internationally
and how to price and promote them; motivating marketing managers to compete globally;
building and implementing successful marketing strategies - from making strategic
decisions and choosing market positions and entry methods to developing a marketing plan.
Using real-world case studies and vignettes centred on contemporary problems and issues,
International Marketing: A Global Perspective will be ideal for undergraduates, MBA
students and students following executive courses in international marketing or strategy. Information
International Marketing: An SME
Perspective by Sean De Burca, Linden Brown, and Richard Fletcher (Paperback - May
30, 2004). Prentice Hall (May 30, 2004).
Unlike other international
marketing texts, International Marketing: An SME Perspective, takes a truly global
approach that pulls in both Western and Asia-Pacific perspectives. SME refers to Small and
Medium-sized Enterprises, therefore the focus is firmly on the role of the transnational
firm as an international competitor and the role in international activities of managers
of their local subsidiary or branch operations. Information
International Marketing: Analysis
and Strategy by Sak Onkvisit (Hardcover - Aug 25, 2004). Routledge; 4 edition (August 25, 2004).
The main aim of International
Marketing, is to provide solid foundations that are useful for explanation, prediction and
control of international business activities. The authors have developed a strong
conceptual and theoretical framework to help to understand international marketing
problems and guide marketing decisions. The book combines both marketing applications and
theoretical foundations, thus providing a good balance between theory and practice. Rather
than just merely descriptive the approach is analytical and managerial. Information
International Marketing and Export
Management (5th
Edition) by Gerald Albaum, Edwin Duerr, and Jesper Strandskov (Paperback - Jan
9, 2005). Prentice Hall; 5 edition (January 9, 2005).
This fourth edition has been
written in response to the rapid changes occurring in international marketing and the
growth in importance of international markets to companies of all sizes. The key factors
driving change, including major technological advances and lowered costs in
communications, the emergence of e-commerce, improvements in transportation and logistics,
continued lowering of barriers to trade and investment, the growth of international
alliances and the increasing globalization of business are examined. This book is focused
on primarily on the marketing decisions and management processes involved in developing
export and other international marketing operations. Information
International Marketing
Relationships by Sue Bridgewater and Colin Egan (Paperback - Sep 6, 2002). Palgrave
Macmillan (September 6, 2002).
The goal of marketing
activity has now shifted towards a need to seek and forge long-term and profitable
relationships with targeted customers. This new text reflects this growing trend and
explains international marketing within this context. Providing a comprehensive review of
the issues facing international marketing practitioners, the authors explain the subject
from a traditional, relationship and networks perspective. The book contains numerous
illustrations, case vignettes and real-world examples, making it the ideal text for
today's marketing student and practitioner. Information
International Marketing Research by C. Samuel Craig and Susan P. Douglas (Paperback - May 20, 2005). Wiley; 3
edition (May 20, 2005).
The third edition of International
Marketing Research is completely updated to reflect changes in both the structure and
practice of international marketing research. Industry consolidation of research firms has
accelerated as they strive to better serve global clients. The Internet has burst on to
the scene as an alternative way to gather information and conduct surveys rapidly.
Increasingly research is being conducted in developing countries as firms expand
operations into markets such as India and China. The coverage of research in developing
markets has been expanded in the third edition. In addition, to all the updates and
changes, a chapter has been added that deals with conceptual and methodological issues in
designing and executing research. Information
International Marketing Strategy: Analysis,
Development and Implementation by Isobel Doole and Robin Lowe (Paperback - Jan
2008). South
Western Educational Publishing (January 2008).
Sets out the context,
techniques and strategies involved in successful international marketing. Provides a good
balance of the theory and implementation behind international marketing. Information
International Strategic Marketing:
A European Perspective by J.B.
McCall (Paperback - Jun 17, 2004). Routledge; 1 edition (June 17, 2004).
The book uses case studies to
develop an understanding of international marketing principles for firms operating in Europe,
including MNCs, SMEs and firms in the Fast Moving Consumer Goods market, as well as
examples from both the industrial market and the service industries. It also covers the
global marketing opportunities in Far Eastern markets and the third world, and the many
developments within the European Union and the Single European Market. With a
comprehensive subject approach, this book helps readers develop an understanding of
marketing firms in Europe that is firmly based in illustrative examples. Information
Marketing Channels (7th Edition) (Prentice Hall
International Series in Marketing) by Anne Coughlan, Erin Anderson,
Louis W. Stern, and Adel El-Ansary (Hardcover - Jan 8, 2006). Prentice
Hall; 7 edition (January 8, 2006).
A text for international
managers and those studying to become managers, presenting ideas that apply to any channel
and any product or service on the market today. Uses plentiful examples to illustrate
points, from dolls to pet food. Information
The AMA Guide to the Globe: Managing the International
Marketing Research Process by Holly Edmunds (Hardcover - Jul
17, 2006). South-Western Educational Pub; 1 edition (July 17, 2006)
This book is designed to help research buyers make sound decisions regarding international
research. Research buyers, as used in this book, could also be a researcher working
internally for their own corporate clients. Through a step-by-step discussion of the basic
issues and tasks involved in the global research process, this book will help you initiate
an international research project, and manage the process from the questionnaire
development through the project completion. Information
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